17 июля 2006

The Ukrainian Journal of Business Law

 Vol.4 No.7 July 2006

 Oksana Hoshva, PR agency HOSHVA PR director:

 “As you launch and grow your business, you face all kinds of challenges. But perhaps the most tricky and misunderstood challenge involves public relations. Public relations involve any activity that promotes a positive image and, fosters goodwill. Among the PR needs most growing businesses have are media relations, special event planning, image building. If you work for a small company, you, as a PR specialist may handle all the PR issues by yourself. In a case, when you represent a bigger organization you may involve PR agencies to take care of some of the PR campaign aspects or even help you to prepare one. In any case you should follow these three stages to launch a successful public relations campaign: Plan, Outreach and Integrate. You definitely should have a plan, budget and time-table to receive a great result that you and your boss will be satisfied with. You should also take into account effectiveness criteria that will be used to judge the result before you start the implementation stage. Set your sights high, the higher the better and never give up. They say the most certain way to succeed is always to try just one more time”.