PR-consulting is a wide range of services for individual and corporate image making for building and maintaining positive individual reputation, also aimed at maximizing the efficiency the client’s PR-department: from description of structure and work planning to PR- and top-manager’s media-trainings as well as development of informational policy of the company. The package of services also includes consulting on internal corporate communications policy design. Consulting services are essential for companies in process of forming their own PR-departments as well as for those wishing to increase efficiency in public relations by developing existing PR-departments.